Vercel Launches 'Is Agentic', a Free Scoring Tool for Website AI Readiness

Vercel has released Is Agentic, a public tool that evaluates how readily AI agents can discover, access, understand, and use a website. [1] Scans and scores are executed by Ora, an agent-experience research company from era labs, while Vercel manages the interface, report pages, storage, and score grouping. [1] The tool is available at no cost, with no subscription charges or per-report fees. [1]

Users can run the audits without an API key or billing account through a web browser, a read-only API, an MCP server, or a CLI command. [1] Organizations can integrate the CLI output into their continuous integration pipelines as a regression gate. [1] Ora’s scoring methodology evaluates four layers of an agent's experience, with "Discovery" accounting for 20 points across 15 checks and "Access" carrying 30 points. [1]

This release highlights a shift toward treating AI agents as primary web consumers alongside human users. By offering Is Agentic completely free and embedding it into developer workflows via CLI and CI checks, Vercel aims to establish a baseline standard for agent accessibility. It allows enterprises to competitively benchmark their developer sites and documentation portals against public scores. What the sources don't address: whether there is a standardized industry consensus on the specific weighting of Ora's 100+ checks or if different agent platforms require fundamentally different optimization strategies.