Rox raises $100 million at a $1.3 billion valuation

Rox’s AI agents research customer accounts, recommend which accounts salespeople should prioritize and prepare outreach for clients.[1] The company’s framing challenges the idea that CRM software should only store information: a quote in Fortune says the software should put that information to work.[1] For sales teams assessing the product, the announced functions point to a workflow spanning account research, prioritization and outreach preparation. That description does not establish how much of a salesperson’s work the agents can complete independently or how their recommendations perform.

Rox said its $100 million Series B was raised at a $1.3 billion valuation, with General Catalyst and March Capital co-leading.[1] Sequoia and GV returned as investors, while Prosperity7 joined as a new investor.[1] Rox says the funding will support AI research and product development.[1] It also plans to expand its U.S. sales, marketing and commercial team fivefold next year.[1] The company says its annual recurring revenue has grown more than tenfold since its first year after launch.[1] That is a growth rate, not an absolute revenue figure.

Rox is entering a market where established software companies remain large: Salesforce reported $41.5 billion in fiscal 2026 revenue and said it had worked with more than 150,000 companies.[1] Salesforce had a $172 billion market capitalization, while ServiceNow ended its latest quarter with 680 customers whose annual contract value exceeded $5 million each.[1] Fortune also reported that Nvidia and Intel moved customer data out of Salesforce and into their own environments.[1] The article identifies sticky customer relationships and access to capital as factors keeping incumbents in control.[1] Those conditions make Rox’s focus on putting account information to work a competitive proposition, not evidence that incumbents have been displaced.