OpenAI Launches a New AI Personal Assistant

OpenAI launched a new AI personal assistant, according to a Financial Times Technology report about the company’s product release. [1] The report identifies OpenAI as the company responsible for introducing the assistant. [1] Its headline describes the newly launched product as an artificial-intelligence personal assistant. [1] The Financial Times published its report on the OpenAI assistant launch on September 29, 2026. [1]

On the evidence available, the development is a product launch but not yet a basis for judging capabilities, access, pricing or safeguards. The description “AI personal assistant” establishes the intended category, while the supplied source offers no named competitor or benchmark for comparison. Practitioners should therefore treat the announcement as an item to investigate rather than a completed product assessment. What the sources don't address: what the assistant can do, who can use it, and how it differs from existing assistants.