Nooks secures $500 million commitment from General Catalyst fund

Nooks announced $500 million in growth capital from General Catalyst’s Customer Value Fund.[1] Nooks says the fund is repaid from the customer value its spending creates, and reporting says General Catalyst’s commitment involves sharing returns its capital helps generate.[1][2] The company did not disclose the deal’s terms; Lee declined to provide details, according to the Economic Times.[2] Nooks said the commitment will support bringing products to market, expansion into enterprise and international markets, and hiring across the company.[1] It also said it had more than 100 open roles.[1]

Nooks formally launched its Revenue Agent Platform to cover work from first contact to renewal.[2] The company describes it as a platform where representatives and AI agents work together across the revenue lifecycle.[1] Nooks says the platform currently runs Deal, Outbound, Expansion and Coaching Agents.[1] Inbound Agents were due to arrive in Q1 2027, according to the company.[1] Nooks describes Node as the first AI personal assistant for sales, designed to work on deals in the background and proactively contact the representative.[1]

Nooks says Node’s first job is deal management: keeping open deals moving.[1] The company says it can remember promises made on a previous call, draft a follow-up, and send it after the representative approves.[1] It can also flag when a member of the buying committee goes quiet before a deal stalls, and use lessons from similar deals to draft a move to restart a stalled deal.[1] Nooks says every member of a deal team gets a Node, and the assistants share what is working.[1] Representatives approve every email send; Nooks says 96% of emails drafted by its agents go out without edits.[1]

Nooks says more than 2,000 companies use its products and names Glean, Notion, Deel, Factory and Replit among its customers.[1] The Economic Times also reported more than 2,000 customers, including Cursor, Notion, Replit, Glean and HubSpot.[2] Nooks reported net revenue retention of 135%.[2] It said annual recurring revenue was on track to nearly triple by year-end, but did not disclose its current figure.[2] Nooks says its customers typically build three times more pipeline using its products.[1]