Neha Sharma warns of legal action over AI-generated likeness content

Sharma’s post was dated October 17, 2026, and appeared on her official X timeline.[1][2] She warned people not to use her face or likeness to make AI-generated videos or images without her consent.[2] She said she had not consented to unauthorized use of her face or likeness.[3] Sharma also said that using her face to misrepresent her or harm her reputation was unacceptable.[3] The warning therefore addressed both unauthorized use and the potential misuse of her identity in generated material.[2][3]

Sharma demanded that content already posted using her identity be taken down.[3] She also told people not to create, edit or circulate further AI-generated images or videos using her identity.[3] That puts removal of existing material alongside a warning against additional creation and distribution.[3] Her stated concern was not limited to one step in the content’s circulation: she said she would take legal action against everyone responsible for creating, posting or circulating it.[3] She also warned that using fake accounts or AI would not protect people from accountability.[2]

NDTV Profit reported that fake AI images, videos and audio had become a growing concern in the film industry.[2] It also reported that actors had approached courts seeking protection for their names, images and voices.[2] The report cited Rashmika Mandanna’s deepfake incident as an episode that brought the issue into the spotlight in India.[2] Mandanna described her reaction as “extremely scarred” and urged people and authorities to take the issue seriously, according to NDTV Profit.[2] Separately, IANS reported that a morphed video of Janhvi Kapoor from the song “Chuttamalle” surfaced on social media, raising fresh concerns.[1]

Sharma said she would take legal action against everyone responsible for creating, posting or circulating the content.[3] Her warning explicitly includes people involved at each of those stages, rather than only the person who made an image or video.[3] She also said fake accounts or AI would not protect people from accountability.[2] Sharma closed her post by ordering offenders to take the content down and saying they had been warned.[2]