Meta sets India prices for Muse ahead of local launch

The Economic Times reported that Meta had unveiled India pricing for Muse ahead of its local launch.[1] It listed the Power subscription at ₹1,799 and the Maximum subscription at ₹8,999.[1] Firstpost said Muse was still awaiting an official launch in India and could not be accessed through Indian app marketplaces.[2] The Economic Times said the Indian launch date had not yet been announced.[1]

The Economic Times described Muse as having agentic capabilities and said it can assist with tasks including sending emails and booking travel, often in the background.[1] Meta says Muse is designed to access apps across categories such as email, calendars, payments, health, shopping and smart home.[3] Users choose which apps to connect and can revoke access at any time, Meta says.[3] Meta also says each Muse agent runs on its own cloud-based virtual machine.[3] These details make the scope of app permissions and the way users manage access central considerations for anyone assessing the service.

Meta said Muse would initially be available in the United States through a dedicated app or WhatsApp.[3] The Economic Times reported that it launched in the United States in September and was followed by a launch in Canada.[1] Reuters reported a rollout on September 8, 2026.[3] Firstpost reported that the WhatsApp-based assistant had crossed 10 million downloads, while the Indian app-marketplace availability reported by Firstpost remained pending.[2] Reuters also reported that Meta employees testing Muse had mixed results.[3] That account is a reminder that reported capabilities and early testing results are not the same as evidence of consistent performance.