Meta’s Muse for Small Business targets business tasks

Meta says owners can give Muse broad goals, including running a business or finding new customers.[1] It says the assistant can help find customers, run operations and create content in a business’s brand voice.[2] Muse starts with an understanding of the business, including what it sells, its brand voice and common customer questions.[3] Meta also says Muse can continue working on a goal after the conversation ends and update the user as it works.[2] Those capabilities describe a broader task-based role than simply responding to a prompt, while leaving the owner in the approval loop for specified actions.[2]

Meta says Muse can connect to Facebook and Instagram business accounts and Meta ad accounts.[2] Its integrations include Shopify, Dropbox and Slack, while Meta’s wider business offering also connects to tools such as Asana, Zoom, Intuit, Box and Canva.[3][1] The approval requirement is a key operational boundary: Meta says the owner must approve actions before Muse publishes, sends or spends.[2] Muse for Small Business is free with usage limits, and businesses can buy a subscription for more usage.[3] The evidence gives no subscription price or specific usage limits.[3]

Muse for Small Business followed Meta’s introduction of Meta Enterprise Platform the previous day.[3] Meta says that platform will bring Muse, Meta Business Agent, Muse API and Muse Code to businesses and developers.[3] Meta says 200 million small businesses are on Facebook, and that owners told the company they lacked time rather than ideas—a reason it says it built Muse for Small Business.[1] CMSWire’s Ahlfeldt argued that companies should think about a business-to-AI strategy and make websites, product content and service journeys work for people, agents or both.[4]

Meta CEO Mark Zuckerberg said more than 10 million people in the United States and Canada had activated Muse, and that more than a quarter of those users used it for shopping.[5] Those figures concern Muse users, not adoption of Muse for Small Business.[5] Separately, executives at roughly 50 companies told WIRED they saw little immediate disruption from agents, with many expecting to benefit from wider adoption.[5] Chipotle said Muse’s debut increased its agentic orders by a single-digit percentage.[5] Meta said it planned to charge businesses fees for transactions facilitated by Muse, while Zuckerberg predicted that revenue could eventually exceed Meta’s advertising business.[5] Analyst Mark Beccue questioned whether small businesses would choose Muse over established cross-system providers such as Microsoft and Google.[6]