Meta outlines business uses for Muse AI

The U.S. Chamber’s CO— publication described Muse for Small Business as a tool designed to automate marketing, customer communication, scheduling and business analysis.[4] TechTarget reported that Meta was rolling out a version of Muse for small businesses with access to business accounts and third-party tools.[2] TechTarget named QuickBooks, Shopify and Slack among those tools.[2] Marketing Brew separately reported that Meta announced a Muse for Small Business tool integrating the agent with Box, Figma and Shopify, among other tools.[5] The accounts come from different reports and should not be treated as one definitive integration list.

Muse can connect to ad accounts and analytics for Instagram and Facebook, Engadget reported.[3] Marketing Brew also reported that Meta had been rolling out AI features in Ads Manager to speed or enhance creative and audience-targeting work.[5] Advertisers’ views of those Ads Manager AI tools were mixed, according to Marketing Brew.[5] For teams assessing Muse, the reported connection to ad accounts and analytics is distinct from the broader claims about automating business tasks: the available evidence does not specify which tasks Muse can perform within an ad account or how much work it completes without human input.

TechTarget said Muse first launched on Sept. 8 and reached 5 million downloads in North America in three weeks.[2] It also reported that Muse displaced ChatGPT at the top of the U.S. App Store charts and remained number one there as of its report.[2] These figures describe downloads and app-store ranking; they do not establish how many businesses use Muse or whether users rely on it for work. OpenAI had also unveiled Dots, an always-on AI agent designed to work autonomously across more than 4,000 connected apps, TechTarget reported.[2]

Marketing Brew reported that Meta hired former MongoDB CEO Chirantan “CJ” Desai to build an enterprise platform, but said details of that platform were vague.[5] The same report noted that Muse Code and Meta Business Agent were existing offerings.[5] Forrester analyst Kate Winick said millions of businesses using Meta Ads Manager already see Meta as a growth partner.[5] Marketing Brew also reported that marketing and business leaders found Muse compelling but had security and trust concerns.[5] Writer CMO Diego Lomanto said Meta needs to separate its consumer-data-driven ads business from its enterprise platform to win companies’ trust.[5]