Meta integrates Muse with Instagram’s sharing interface

Geo News reports that Muse connects to Instagram through Accounts Center and that the connection can provide access to saved posts, messages and a user’s feed.[1] Users can search their own Instagram content conversationally, with finding an old saved recipe given as one example.[1] Meta has placed Muse in Instagram’s familiar sharing interface, where users can ask about a reel, request a summary or route a share through the assistant.[1] Geo News describes the integration as part of a broader effort to bring Muse-powered experiences to Instagram and WhatsApp.[1]

Geo News describes Muse as an agent designed to help users interact with content, search saved data and automate tasks across Meta apps.[1] The report says Muse can use advanced reasoning to understand prompts, support creative work, answer questions and perform digital tasks.[1] It can also build context and user profiles from interactions to account for preferences and shared history, according to Geo News.[1] These capabilities make the Instagram connection more than a way to forward a post: the reported uses include asking questions about content and searching information saved to an account.[1]

Meta says Muse is rolling out in the United States on iOS, Android and muse.ai, and is free for most needs, with subscriptions available for people who want to do more.[3] Meta says users choose which apps Muse connects to and how much access it receives.[3] It also says Muse asks for approval before sensitive actions, such as sending an email or making a purchase.[3] Geo News reports on the Instagram integration, while Meta’s stated rollout details specify the United States; the evidence does not provide a separate Instagram rollout schedule.[1][3]

Meta says Muse runs on a dedicated virtual machine that houses the agent and the user’s data, and that conversations or data in that environment are not shared with Meta’s advertising systems.[3] Meta says users can opt out of having their interactions used to train its AI models.[3] Separately, Malwarebytes reports that training use is on by default unless users opt out in the app settings.[4] Malwarebytes also cites a Surfshark analysis that ranked Muse second only to Meta’s AI chatbot among reviewed apps for data collection, based on App Store disclosures listing 31 of 35 data types.[4] Meta says it plans to introduce Muse Confidential VM later in the year, with encryption using a key held only by the user.[3]