Meta’s Muse Tops App Chart as Amazon Blocks Store Access

Meta introduced Muse as a consumer-focused personal AI agent at its annual Connect event, while OpenAI and Anthropic launched new models during the same week and other major AI companies emphasized coding and enterprise tools. [1] CNN reported that Muse reached the top of Apple’s free App Store chart 10 days after its September 8 debut, with Meta’s Instagram, Facebook and WhatsApp reach and the app’s relatively easy interface helping drive adoption. [2]

Muse can take multistep internet actions such as comparing prices, shopping, booking reservations and completing forms, but those capabilities depend on participating services; Amazon blocked the agent from its store, while Meta partnered with Walmart, GameStop, Sephora, Expedia, OpenTable and Shopify. [2] CNBC reported that Muse can identify and cancel recurring subscriptions, as 44% of U.S. consumers increased subscription spending in 2025 and average annual spending reached $1,887, or about $157 monthly. [3]

Meta is positioning Muse around consumer task execution rather than the coding and enterprise emphasis described for OpenAI and Anthropic. Its early chart performance and broad service partnerships show the appeal of a single interface for shopping, reservations, forms and subscription management. Yet Amazon’s block demonstrates that usefulness depends not only on agent quality but also on whether platforms permit access, while Meta’s advertising business leaves trust over sensitive information unresolved. What the sources don't address: whether Muse can sustain regular use and secure enough platform access without weakening user trust.