Meta and EssilorLuxottica Launch $299 'Meta Glasses' Collection

Meta and EssilorLuxottica have announced a new collection of smart eyewear called Meta Glasses, starting at $299. [1][3] The companies designed the line to increase smart eyewear adoption among broader, more price-sensitive audiences. [3]

The collection features three frame styles: a rectangle shape called Meta Adventurer, a bold frame named Meta Fury, and a slim oval design created in collaboration with Kylie Jenner. [1] Consumers can purchase the glasses at leading optical retailers, such as LensCrafters and Sunglass Hut in the US, as well as on Meta.com across North America and parts of Europe. [3]

Meta and EssilorLuxottica are expanding their hardware ecosystem beyond premium branded lines like Ray-Ban Meta and Oakley Meta to target entry-level consumers. The introduction of an after-purchase prescription lens swap program indicates a focus on reducing friction for users needing corrective eyewear, making AI wearables more practical for daily use. By leveraging established retail channels like LensCrafters and Sunglass Hut, the partnership aims to position smart glasses alongside traditional optical products. What the sources don't address: Whether the base $299 Meta Glasses models include the exact same onboard audio and camera hardware specifications as the more expensive Ray-Ban and Oakley variants.