INTERPOL launches AI deepfake scam awareness campaign

INTERPOL says the campaign’s three short videos were generated by AI and depict how deepfakes can be used in scams.[1] The launch took place in Singapore, according to the announcement dated 19 October 2026.[1] INTERPOL’s message is “Wait. Validate. Don’t take the bait.”[1] The campaign is intended to raise public awareness of scams using AI-generated or AI-altered media.[1]

INTERPOL says public understanding of how deepfakes can be used in crime remains low.[1] It says synthetic-media crime increasingly targets private citizens through investment and romance scams, impersonation, sextortion, deepfake pornography and disinformation.[1] Scenarios may include a fake colleague requesting a bank transfer, a family member asking for help, or an apparently genuine online relationship.[1] INTERPOL says the aim is to steal sensitive personal information or money.[1]

For individuals, INTERPOL advises taking time to assess suspicious situations and verifying unsolicited calls by contacting the person through a known, verified channel.[1] It also recommends agreeing on a secret phrase or question with close family or friends and enabling two-factor authentication on online accounts.[1] For businesses, its guidance includes mandatory training on deepfake scams, vishing and social engineering, plus multi-step verification for financial transactions or data transfers.[1] For large sums, INTERPOL recommends face-to-face confirmation.[1]

INTERPOL describes the campaign as a public-facing awareness component of Project SynthWave PLUS.[1] The project supports law enforcement in Southeast Asia and beyond in addressing threats linked to synthetic-media technology.[1] Its support includes research into synthetic media, public awareness and targeted learning opportunities for law enforcement.[1] INTERPOL says the Government of Japan provides financial support for the project.[1] The organisation says it connects 196 member countries.[1]