Google Tests Gemini ‘Call for Me’ on Pixel 11

Google is testing “Call for Me,” a Gemini feature that calls businesses on a user’s behalf, initially for U.S. Pixel 11 owners who pay for a Gemini subscription and use the beta version of Google’s Phone app for Android. [1] The experiment uses the user’s personal phone number, dials from the phone, lets Gemini share only approved personal information, and allows the user to follow the call and take over at any time. [1]

Gemini can introduce itself, navigate automated menus, wait on hold, conduct the conversation, and show the user a live transcript as the call proceeds. [1] Google says the feature can ask whether a product is in stock, make a restaurant reservation, reschedule an appointment, or place items on hold, expanding beyond earlier AI calling tools with more limited capabilities. [1] The rollout arrives as Meta’s Muse and Instinct can also make calls for users, while Google’s earlier Ask for Me focused on inquiries such as pricing and services. [1]

Call for Me moves Google’s phone automation from narrow inquiries toward transactions and schedule changes, with approved personal data enabling the broader scope. The strongest user-control features are the live transcript, takeover option, and use of the owner’s number, though the test remains restricted to a specific paid Pixel setup. Against Meta’s Muse and Instinct, Google’s distinction in these sources is not simply calling capability but a supervised, phone-integrated workflow. What the sources don't address: how businesses will identify, consent to, or handle Gemini-initiated calls at scale.