Google adds flight tracking and hotel booking to AI Mode in Search

Google is adding new ways for users to plan and book trips through AI Mode, its conversational search experience. [2]

Users can ask the tool to track flight prices, which will trigger email alerts if prices change for their specified dates and destinations. [1][2] The feature displays options and prices from more than 300 partner airlines and travel sites, and flight price tracking is available in over 180 countries. [1][2] AI Mode can also show users the cost of flights and hotels in points or miles. [1][2]

Users can discover hotels by sharing their preferences to receive a list of options alongside reviews. [2] After selecting an option, users can choose "Continue on Google" to pick a room and complete the booking using Google Pay. [2] The hotel booking feature has started rolling out in the U.S. in English, featuring offerings from partners like Booking.com and Choice Hotels. [2]

The updates indicate that Google is positioning AI Mode as an AI travel agent, moving beyond information retrieval to handling parts of the booking process itself. By keeping users within the chat interface to track prices or finalize hotel bookings via Google Pay, Google reduces the friction of jumping between different tabs, apps, or separate online travel agencies. This conversational flow directly integrates partners like Booking.com, streamlining the customer journey. What the sources don't address: How other major travel booking platforms will adjust their own AI strategies to compete with Google's deeply integrated search features.