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Comcast reports broadband losses and plans reported cable job cuts

27 OCTOBER 2026·2 MIN READ·6 SOURCES

Comcast lost 144,000 domestic residential broadband customers in the third quarter of 2026, while news outlets reported planned job cuts in its cable division. The number of positions affected has not been disclosed.

Comcast reports broadband losses and plans reported cable job cuts

Key takeaways · 4

  • 01

    The broadband loss was 144,000 customers, larger than the 91,000 lost in the same quarter a year earlier.

  • 02

    Comcast reported a 6.1% revenue decline, but pro forma revenue rose 0.5% year over year.

  • 03

    The reported cable job cuts have no disclosed position count.

  • 04

    Comcast said customer-service contact rates were down 20% and service interactions eliminated year to date exceeded 30 million.

Broadband losses alongside wireless growth

Comcast’s results cover the quarter ended September 30, 2026.[1] It lost 144,000 domestic residential broadband customers, compared with a loss of 91,000 in the same quarter a year earlier.[1][2] In the same period, it added 368,000 domestic wireless lines.[1] Comcast said fixed wireless providers continued to take share while fiber construction remained elevated, and described pockets of irrational pricing and promotional activity.[6] Monthly broadband offers of $30 to $40 were available in specific markets during the quarter.[2]

Revenue measures tell different stories

Comcast’s reported revenue decreased 6.1% compared with the prior-year period.[1] On a pro forma basis, however, Q3 revenue increased 0.5% year over year.[1] The company reported adjusted diluted earnings per share of $1.07, down 4.0% year over year, while net income attributable to Comcast increased 3.5%.[1] These figures describe different measures, so the pro forma revenue increase should not be read as a reversal of the decline in reported revenue.

Job cuts reported, scale unclear

Ars Technica reported that Comcast was planning significant job cuts in its cable division, and TechSpot said the number of affected positions was unclear.[2][3] The Philadelphia Inquirer reported that workforce cuts were expected and that some were already taking place, citing sources.[4] Comcast described a significant operating and cost transformation in its company history.[4] The Inquirer reported that implementing the cost-cutting transformation was expected to cost more than $1 billion in the next quarter.[4] The evidence does not specify a connection between the reported layoffs and AI tools.

Customer-service tools and reported metrics

Comcast has partnered with Cresta and Sierra.[4] The company said its agentic front end from Cresta helps manage bot-to-human interactions in assisted customer-service channels, and that it plans to use Sierra for bot-to-bot interactions over time.[5] Comcast said customer-service contact rates were down 20% and that it had eliminated more than 30 million service interactions year to date compared with the prior year.[5] It also touted continued net promoter score improvements without disclosing the score or the size of the improvement.[5] Comcast described its goal as simplifying customer interactions and delivering a better experience.[3]

For leaders, the results put customer retention, service costs and workforce decisions in the same operational picture, but they do not establish that the reported layoffs are a direct consequence of AI deployment. Teams assessing customer-service automation should distinguish the stated roles of Cresta and Sierra and seek measures beyond contact volume, including the undisclosed NPS score.

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How this developed

  1. 27 October 2026

    Comcast reports broadband losses and plans reported cable job cuts

Sources

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