Claude renames Max plans and changes Ultra’s five-hour limit

Claude is changing the names of its two Max plans: Max 5x becomes Max, and Max 20x becomes Ultra.[1] Claude says the prices remain $100 per month for Max and $200 for Ultra; The Verge also reported those prices as monthly.[1][4] The help center says Ultra is offered only as a monthly subscription, and that its listed price is for web subscriptions; mobile prices may vary by app platform.[2] Existing Max 20x subscribers move to Ultra automatically without a price change, and Claude says subscribers do not need to take action because of the renaming.[1][2]

Claude says it is removing the five-hour limit for verified Ultra accounts, starting that day with most existing subscribers.[1] Its help center says verified Ultra accounts have no five-hour limit, while unverified accounts keep a temporary limit.[2] Claude says newer accounts will retain that temporary limit until verification, which it says helps prevent fraud and abuse; subscribers will receive an email when the limit is removed.[1] The weekly limits are unchanged.[1] The help center describes Ultra as providing 10 times Pro’s weekly usage, with a weekly limit across all models and a separate weekly limit for Fable.[2]

The help center says Max provides five times Pro’s usage every five hours and every week, and that Max subscribers receive priority access to new features and models.[3] Claude says it automatically verifies Ultra accounts using factors such as account and payment history.[2] The product lead said the top plan launched in April 2025 with a single five-hour limit and 20 times the Pro limit.[5] A commenter expressed confusion about plan names and usage figures, while The Verge noted that Apple also uses Max followed by Ultra for its most powerful chips.[4][5] Those references underline why teams comparing plans should check the current usage terms, not infer them from the names alone.