Skip to main content

Axel Scheffler considers legal action over AI images of The Gruffalo

19 OCTOBER 2026·2 MIN READ·3 SOURCES

Illustrator Axel Scheffler says he intends to challenge AI-generated images in the style of his work and is considering legal action. He would prefer to act with other artists and is discussing possible support with his publishers.

Axel Scheffler considers legal action over AI images of The Gruffalo

Key takeaways · 4

  • 01

    He would prefer to pursue a case with other artists and is discussing possible support with his publishers.

  • 02

    The report says ChatGPT generated a similar Gruffalo image within minutes; Scheffler said its background differed from his drawings.

  • 03

    Penguin Random House has filed suit against OpenAI, alleging that ChatGPT reproduces recognizable material and creates illustrations resembling a protected character.

  • 04

    OpenAI says it respects creators’ rights and is investigating the publisher’s allegations.

The image that prompted concern

When prompted for a Gruffalo image, ChatGPT produces similar images within minutes, according to the Yahoo report; Heise says similar results can appear within a minute.[1][2] Scheffler said he was appalled because the generated image was clearly his character, even though its backgrounds differed from his drawings.[1] The report also says Scheffler works using traditional methods.[1] The accounts describe a particular prompt and his response to the output; they do not establish a court finding about how the image was produced or whether copyright was infringed.

A separate publisher lawsuit

Penguin Random House has filed suit against OpenAI, and Heise describes it as the first European book publisher to take legal action against the company.[1][2] The publisher alleges that ChatGPT reproduces recognizable material from Siegner’s protected works in response to simple prompts and generates illustrations closely resembling his character.[3] It also alleges that ChatGPT offers to create a print-ready manuscript, cover, promotional copy and self-publishing instructions.[3] These are allegations by the publisher, not findings established in the evidence.

OpenAI and wider disputes

OpenAI says it is investigating the allegations and respects the rights of creators and content owners.[1] The company also says it is in productive discussions with publishers around the world so they can benefit from its technology.[1] Publishers, studios and authors have sued OpenAI and other AI firms, alleging that their intellectual property was unlawfully used to train AI systems.[1] The disputes also include a case in which Germany’s GEMA collecting society prevailed against OpenAI over song lyrics.[1] Heise reports that OpenAI’s response argues that AI does not store data like a conventional database and that language models learn patterns and relationships to generate new content.[2]

For professionals working with creative works, the story highlights a practical distinction between a concern being raised and a legal claim being filed or decided. Teams can use it as a prompt to review how they document AI outputs, assess rights questions and coordinate with creators or publishers before disputes arise.

Why it matters
Daily session

Put this to work — one session a day, built for your industry.

Create a free account for a daily session — eight questions and one real-work challenge, on the news that affects your role.

Start free

How this developed

  1. 19 October 2026

    Axel Scheffler considers legal action over AI images of The Gruffalo

Sources

AI fluency, one session a day, built for your work.