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Australian poll backs AI training in-country if creators are paid

14 OCTOBER 2026·2 MIN READ·4 SOURCES

A YouGov poll commissioned by Diffusion found more Australian respondents supported changing copyright law to allow AI training in Australia with creators sharing the benefits than preferred keeping current rules. The survey presented respondents with a scenario in which AI systems were trained offshore on Australian creative work, generally without payment.

Australian poll backs AI training in-country if creators are paid

Key takeaways · 4

  • 01

    The poll found 49 percent supported changing copyright law to enable local AI training with benefits shared.

  • 02

    The survey was commissioned by Diffusion and conducted by YouGov among 1,500 people.

  • 03

    The government was open to an opt-out-by-default approach for online content.

  • 04

    The proposed approach and existing licensing deals have drawn competing arguments about creator control and payment.

What respondents chose

Forty-nine percent of respondents supported changing copyright law so AI could be built in Australia under Australian rules while sharing the benefits[1]. Twenty-seven percent preferred keeping current copyright law, even if that made local AI training harder and overseas training on Australian work continued without payment[1]. Another 24 percent were unsure[1]. YouGov conducted the survey of 1,500 people for Diffusion from Sept. 23 to Oct. 1[1]. The poll measures views after presenting a specific scenario; it does not establish support for every possible reform.

The scenario and the policy question

Respondents were asked to consider AI systems used in Australia that are mostly trained in the United States on Australian creative work, for which creators are generally unpaid[1]. The scenario said Australian law requires permission to train on creators’ work in Australia but does not cover training overseas[1]. The Albanese government had been working for more than a year on a policy to allow AI training in Australia[1]. It was also open to allowing online content to be scraped by default unless creators opted out, an approach favored by AI companies including Anthropic[1].

Payment and licensing remain contested

The committee prioritized creators retaining control, receiving payment, and having AI systems reflect Australian values and culture[1]. Albanese said creators should control their intellectual property and receive proper payment when it is used[1]. At the same time, music labels and AI platforms have struck licensing deals with Nine Entertainment, the Guardian, Australian Associated Press and News Corp[1]. A counterargument in the evidence rejects the claim that the licensing regime is not working[1]. The evidence also says current arrangements are not facilitating licensing deals for Australian culture and content[1].

Concerns extend beyond the poll

The committee result was described as reading like Labor’s own talking points[1]. Independent senator David Pocock said he believed the prime minister’s office had heavily vetted the committee letter, citing tracked changes in the document[1]. Another concern is that a framework enabling dataset importation into Australia could make the country a data-laundering center[1]. The policy debate also includes proposed protections such as penalties for ignoring opt-outs, safeguards for Indigenous cultural and intellectual property, and transparency and audit requirements[3].

For professionals working with AI and creative material, the debate turns on more than whether training can happen locally: it also concerns permission, payment and the ability to opt out. Treat the poll as a signal about public attitudes to the scenario presented, not as a mandate for one specific licensing model.

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How this developed

  1. 14 October 2026

    Australian poll backs AI training in-country if creators are paid

Sources

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