Anthropic and Hg plan European AI consultancy
Anthropic has agreed to back a new European consultancy with investment firm Hg, according to the Financial Times. The independent company is expected to embed consultants and engineers in businesses to help them deploy AI.

Key takeaways · 4
- 01
Anthropic and Hg have agreed to create an independent company focused on AI services for European businesses.
- 02
The planned team would embed consultants and engineers to help clients deploy AI.
- 03
The consultancy is expected to launch by the end of 2026.
- 04
Hg says its portfolio had more than 1,600 live AI projects, with more than $260 million in budgeted EBITDA impact.
A new route to AI services
Anthropic has agreed to back the consultancy alongside Hg, and the partners have agreed to create it as an independent company.[1][2] The Financial Times described the move as Anthropic’s first effort to establish an independent firm selling AI expertise to companies in Europe.[2] That makes the proposal a services business, not simply an announcement about access to an AI product.
Embedded delivery is the model
The company is expected to place consultants and engineers inside European businesses to help them deploy AI.[1] A report citing sources said engineers would work within client companies to lead AI product development or support existing initiatives.[4] For buyers, the approach suggests hands-on assistance within existing teams rather than advice delivered only from outside.
Launch timing and open questions
The consultancy is expected to launch by the end of 2026.[3] The Financial Times report was published on October 23 and cited unnamed sources, according to a separate account of the coverage.[1] Companies considering outside AI support can use the expected timing as a planning reference, but should seek details on scope and availability before treating the consultancy as an option for a specific project.
Hg’s wider AI work
Hg says its relationship with Anthropic dates to early 2024 and that earlier work included AI hackathons, staff enablement, and deployment work at portfolio companies.[5] The firm reports more than 1,600 live AI projects across its portfolio, representing more than $260 million in budgeted EBITDA impact.[5] Hg also says its portfolio companies typically own sector-specific systems of record and workflows, while Anthropic supplies the AI intelligence layer.[5]
A consultancy that embeds specialists could offer businesses a route to hands-on help with AI deployment and product development. Professionals evaluating AI partners should distinguish that proposed service model from Hg’s statements about work in its own portfolio, and confirm launch timing, scope, and cost before planning around it.
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For teamsHow this developed
24 October 2026
Anthropic and Hg plan European AI consultancy
Sources
- PYMNTS | Anthropic and Hg Form Company to Embed AI Engineers in Europepymnts.com
- Anthropic strikes deal to launch European consultancyft.com
- Techmeme: Sources: Anthropic and London-based PE firm Hg agree to launch a consultancy by the end of 2026 to embed AI consultants and engineers into European businesses (Financial Times)techmeme.com
- FT: Anthropic fecha acordo com private equity Hg para abrir consultoria de IA na Europa | Empresas | Valor Econômicovalor.globo.com
- Hg extends collaboration with Anthropic | Hghgcapital.com