Adobe and Disney announce multi-year AI alliance

Adobe dated the announcement November 9, 2026, and said it was made at Adobe MAX.[1] The companies described the arrangement as a multi-year strategic alliance to advance creativity, innovation, storytelling and new experiences.[1] Adobe says it is Disney’s Official AI Innovation Partner and will provide early access to its latest AI, creative and media technologies.[1] That access includes Firefly, Firefly Foundry, Premiere and Photoshop, as well as dedicated engineering and research resources.[1]

Adobe says Disney will work directly with it to build generative AI models tailored to Disney properties, with a human-centered and artist-led approach.[1] The models will be trained on Disney-specific knowledge, including character attributes, environments and visual styles.[1] Adobe describes the proprietary models as designed to produce commercially safe, production-ready outputs while accelerating work.[1] Adobe describes these as design goals for the proprietary models.[1] Adobe says the models’ training will focus on Disney-specific knowledge and their intended uses include producing production-ready outputs.[1]

Adobe says Walt Disney Imagineering is already using Firefly Foundry for theme-park development.[1] One model converts hand-drawn concepts into rendered 2D concept art, while a custom image model generates on-brand, franchise-accurate creative assets.[1] A separate report described Imagineering deploying a sketch-to-image model and a custom image-generation model.[3] Adobe’s earlier announcement listed three initial workflows: sketch-to-image, a custom image model built on Imagineering assets and 3D modeling.[3] Adobe says Imagineering is already using Firefly Foundry and a custom image model, while an earlier announcement listed those three initial workflows.[1][3]

Adobe is joining Disney’s StudioLAB as an innovation partner to work with Disney creatives and technologists on internal creative workflows.[1] Adobe says initial StudioLAB projects will focus on custom AI models for post-production and visual-effects use cases.[2] The alliance also includes collaboration across StudioLAB and ESPN Edge, and Adobe says co-innovation projects are already underway.[1] For ESPN, the companies will explore AI to increase sports-fan engagement, shape content delivery and bring the archive to life; possible material includes highlights and documentaries.[1][2]